7:52 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Write a product marketing letter-- GlennPeb |
Direct
mail advertising is a common form of advertising. They are used by multimillion
dollar corporations and by small businesses. Direct mail is effective in
getting more leads, selling products, and getting your sales team into the
door. Marketing letters are effective in getting sales leads and can help you
market your service with direct mail. Direct
mail can be used instead of cold calling and when you call the prospect they
will expect to hear from you.
Reaches
a Target Market
Your
direct mail can be targeted toward a group of people and written just for that
group to interest them in your product or service. Examine carefully your
product or service and make a list of the features and benefits. “Direct mail
is the only mass medium that can be directed toward target groups or prospects.
The message may be highly personalized and can also be designed as an effective
market research tool,” according to B. Charles Ames and James D. Hlavacek, in
their book, Managerial Marketing for Industrial Firms, Random House,
Test
An advantage
of using a sales letter is that it can be tested to see how well it will do. Test
your sales letter before you invest your time and your money in a direct mail
program. You have to know if the letter
will pull a response. You can use a
small sample of one hundred letters, mail them and test your response. If the letter is not strong enough and you
receive no response then you must revise your letter.
Reference:
B. Charles
Ames and James D. Hlavacek; Managerial Marketing for Industrial Firms, Random
House
Posted in: Direct mail
