5:27 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Stretch your marketing budget-- ba1969 |
The
internet is an effective way to reach your customers. Many small businesses
advertise the traditional way but are looking to expand and explore online
marketing. Marketing online helps to stretch your marketing budget. Internet
marketing is a form of marketing that uses different forms of online marketing
such as pay-per-click, search engine optimization campaigns, email marketing
campaigns and banner advertising.
Lower
operation Cost
An
advantage of online marketing is that you can contact your customers more than
you normally would and more affordably than other methods, sending mail,
printing brochures, and paying for postal rates. For example, an email message
is more cost effective than sending thousands of direct mail pieces with
savings in postage, paper and printing. You can advertise cheaper than with
more traditional methods of advertising such as television, full page ads in
the newspaper, and directories. For example, you can get a free listing in many
business online directories.
Demographic
Information
The
use of email marketing allows you to collect demographic information. The
demographic information will help you better market your small business. When
prospects come to your website ask them to fill out a few questions when
signing up for your email. You can discover exactly who your customers are,
their age and what their interest are all this information helps you to mold
your services to suit your customer. Don’t ask too many questions because each
question you ask may reduce the number of customers to sign up for your email. Give
your customers the option of skipping the questionnaire and make sure that they
have opt-in to get information from you.
Posted in: Email marketing
