How to Write a Professional Proposal for a Service Business

By Lanee’ Blunt
Demonstrate your company's capabilities--
Image by Lupoinfla.

A service business proposal is used when you’re trying to win a contract or you are being considered along with other companies, or you are bidding on a request for proposal (RFP). Gather the brochures and management resumes that you need to submit with the proposal. Demonstrate your company’s capabilities in the proposal, and define what your business is about.

Executive Summary
Tell your evaluators why they should use your service. This section summarizes the key information and is designed to convince the reader to use your company. Write an excellent reason why they should choose your company over your competitors. Give a short description of how you will do the requested job.

Statement of Work
Write what your company is going to do and how you are going to approach the work. Include a schedule of implementation and description of deliverables. If a product is introduced you will need to write product descriptions.

Write about your experience with similar jobs. Write about the responsibilities of key personnel, and subcontractors. List your achievements. List the qualifications and responsibilities of key personnel.

Cost Estimate
The estimated costs directly related to the proposed project. If you charge the client a flat fee over $1000 you need to include a breakdown as to what this fee includes.  If you charge an hourly rate include and estimation of how many hours the project should take you.

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