8:22 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Gain more sales leads-- Image by GraphiteBP. |
Gaining
leads are important for your small business survival. It is a numbers game; you
must convert, and keep leads coming in always. Small businesses can also use
the internet to gain leads. Long-term lead generation is the best method and is
a balance between advertising and promotion.
Advertising
You
can write an ad for your product or service to produce a certain amount of
leads. When you create the ad try not to give the full story, to get the full
story the prospect must call, mail in a coupon, write, or go to a website. Try
the ad promotion for a certain amount of days and then cut the ad when you have
enough leads. Although, advertising has a high cost you still have a high level
of control.
Rented List
Get
a mailing list from a list broker or media company to use for a specified
length of time, or for a certain number of communications. Decide who your best
customers are so that you can clone them and send direct mail or an email.
Social Media
Small
businesses can now afford the same media like big corporations with social
media. Social media is an inexpensive tool to reach and communicate with large
numbers of prospects. Know your audience and show them the best way that your
business can solve problems and give solutions. Create a good way to capture
data and maintain information about customers and prospects. This is a great
way for small businesses to get out there and get noticed for example, use the
Facebook fan page to showcase different products or services. Invite
interaction by asking prospects for feedback in Facebook messaging. Twitter can be used to pull customers into
your company blog post.
Reference:
Entrepreneur;
Gaining the Lead; John Jantsh; 2008
Posted in: Marketing
