Developing a Marketing Plan

By Lanee' Blunt

Developing a marketing plan for your company can help you define your market. Marketing is more that advertising. A marketing plan helps you focus your efforts toward what will get the best results for your company. Your strategy is to try and understand your customers and take action toward delivering your product or service to them.

Set your objectives. What is your goal for the marketing plan? Establish marketing objectives that will accomplish your business goals.

Create a vision statement. This is a mission statement for your company that will specify exactly what your long term vision is. Identify the attributes of your product or service that define the brand and its long-term position.

Create a marketing budget. Your budget information is what you have set aside either per quarter or per annual for marketing your business. Set your prices for your product or service as a competitive rate. Evaluate the process of the marketing plans effectiveness. Measure your results against the standards that you set when you made or set your goals. Develop a schedule for which gives a timeline for each of your marketing actions.

Inc; How to Write a Marketing Plan; Darren Dahl; 2010
AAFP; Nine Steps to a Strategic Marketing Plan; Rebecca Anwar, PHD and Judy Capko; 2001


Related Posts Plugin for WordPress, Blogger...
Twitter Delicious Facebook Digg Stumbleupon Favorites More

Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Best Hostgator Coupon Code