4:44 PM
Lanee' Blunt
By Lanee' Blunt
Developing a marketing plan
for your company can help you define your market. Marketing is more that
advertising. A marketing plan helps you focus your efforts toward what will get
the best results for your company. Your strategy is to try and understand your
customers and take action toward delivering your product or service to them.
Set your objectives. What is
your goal for the marketing plan? Establish marketing objectives that will
accomplish your business goals.
Create a vision statement.
This is a mission statement for your company that will specify exactly what
your long term vision is. Identify the attributes of your product or service
that define the brand and its long-term position.
Create a marketing budget.
Your budget information is what you have set aside either per quarter or per
annual for marketing your business. Set your prices for your product or service
as a competitive rate. Evaluate the process of the marketing plans
effectiveness. Measure your results against the standards that you set when you
made or set your goals. Develop a schedule for which gives a timeline for each
of your marketing actions.
Reference:
Inc; How to Write a
Marketing Plan; Darren Dahl; 2010
AAFP; Nine Steps to a Strategic
Marketing Plan; Rebecca Anwar, PHD and Judy Capko; 2001
Posted in: Marketing
