1:17 PM
Lanee' Blunt
By Lanee' Blunt
Postcard advertising is easy
to use and it is an effective form of direct mail. They are inexpensive and
easy to create, and put your message in front of your prospect. They allow you
to keep your prospects informed, generate leads, and announce special sales.
You can use postcard
advertising selectively. You can send postcards by the tons, or you can just
send one to any group of customers on your mailing list.
Postcards can create leads
by letting customers know of events you are planning, for example a sale, or a
special promotion. They can be used as a follow up to prospects that haven’t
responded to your mailing program, by keeping your business name in front of
them. They can be used with other pieces of your direct mail at certain times
of the month. Let the prospect know that you are offering a special discount
within a certain time period.
Postcards can be used as a
printed reminder to come in and service their car, or to visit your website for
additional information.
Postcards are an effective
way to advertise and they reach your prospects with a professional approach.
They are a great low cost way to get familiar with how direct mail can work for
your business.
Reference:
Advertising for Small
Businesses: Post Card Advertising
Larry Mersereau; Post Card
Power, Promo Power; 2004
Posted in: Direct mail
