How to Use Postcards to Advertise a Business

By Lanee' Blunt

Postcard advertising is easy to use and it is an effective form of direct mail. They are inexpensive and easy to create, and put your message in front of your prospect. They allow you to keep your prospects informed, generate leads, and announce special sales.

You can use postcard advertising selectively. You can send postcards by the tons, or you can just send one to any group of customers on your mailing list.

Postcards can create leads by letting customers know of events you are planning, for example a sale, or a special promotion. They can be used as a follow up to prospects that haven’t responded to your mailing program, by keeping your business name in front of them. They can be used with other pieces of your direct mail at certain times of the month. Let the prospect know that you are offering a special discount within a certain time period.

Postcards can be used as a printed reminder to come in and service their car, or to visit your website for additional information.

Postcards are an effective way to advertise and they reach your prospects with a professional approach. They are a great low cost way to get familiar with how direct mail can work for your business.

Advertising for Small Businesses: Post Card Advertising

Larry Mersereau; Post Card Power, Promo Power; 2004


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