How to Write a Newsletter

By Lanee’ Blunt

Writing a company newsletter is a big commitment and requires a lot of time by publishing it weekly, monthly, or quarterly but it’s one of the best ways to keep in touch with your prospects. It will build future business, brand awareness, and helps to generate trust from your prospects.

Determine your page length and size. Most newsletters are at least four pages but some are longer between eight and sixteen pages. If you don’t have a lot of time to spend writing the newsletter, don’t choose a sixteen page newsletter, because you may be too ambitious. The size should depend on the amount of information you want to include.

Decide what content to include in the newsletter by knowing your audience. What articles would be of interest to them. There are three or four feature articles and the text should be in three columns. Try to give the reader information that is interesting and tips that they can use. For example, an accountant can write an article about “5 Tips for Receiving a Bigger Refund”, or a neighborhood supermarket may write, “Healthy Foods that Aren’t Fattening.” You can also write about general advice, how to information, or employee news.

Ralph F. Wilson; Planning Your Internet Marketing Strategy; Wiley; 2002

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