How to Create a Newsletter

By Lanee’ Blunt

Creating a company newsletter will build future business, brand awareness, and helps to generate trust from your prospects.  It is a great way to promote your small business.

Any typical desktop publishing program will do the job. Some programs are easy to learn and are inexpensive.  A full color newsletter can be created on your computer and printed with a laser or regular color printer.  It might take you several issues before you produce the finished product with ease. Your desktop publishing skills will improve with every issue that you produce. 

Determine how often you will produce your newsletter, weekly, biweekly, quarterly, or annually. Take into consideration, the time it takes to write, the artwork, and printing because you will have other duties in your small business. Most newsletters are produced every other month or every quarter.

Produce your newsletter on a good laser printer using glossy paper.  You can also just print your newsletter on color stock and use a regular black printer.

Get your newsletter printer professionally by saving your work on a PDF file and take it to a professional printing company.

Newsletters tell us when the next meeting will be, who made partner, they give us financial planning information, and they give us great diet tips, and tell us how to remodel our kitchen.  If your company has information to offer you should consider writing a newsletter

Loriann Oberlin-Hoff; Writing for Money; Writer’s Digest Books

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