How to Make a Service Brochure

By Lanee’ Blunt

Every business should have a brochure. Creating a new business brochure is more than adding a list of your services to your favorite desktop publishing program. You must give enough information so that people will know about your service.
Know Your Audience
The brochure has to be written with your audience in mind.  What do they want from your company? This is not the opportunity to go on and on about how great your company is. Look at it from the prospective of; what do they want from you?

Be Informative
Have enough information in your business brochure to inform your customers about your business. When a prospect asks for your brochure you must keep in mind, that they are interested in reading about your service. This is the time to write and include all of the information about your service, website, price, testimonial information, and you should be descriptive.

Service Description
Explain completely what your service is about.  What do you offer the client that is different from your competition? What are the types of accounts you handle?

All of the services offered by your firm should be written in detail descriptions explaining how the service works. This is not the time to brag about your company, but explain how your firm helps the client.

Kenneth Roman, Jane Mass & Martin Nisenholtz; How to Advertise; Thomas Dunne Books


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