How to Advertise Your Business Affordably

By Lanee’ Blunt

Most companies want to advertise and are looking for the most cost effective way to advertise. Most small businesses are on a budget and must make their money go further, and make their ads work harder. There are several cheap ways to advertise that give you a variety of options to choose from when you are on a budget.

Car Door Magnetic Signs
Car door signs are an inexpensive way to advertise your business and are very affordable. The cost is often less than $100.00. You are advertising while you drive your car and have the option to remove the sign when you don’t want to advertise.

Email Your Newsletter

Newsletters help you stay in touch with potential customers by keeping your name in front of them. Creating an email newsletter can be time consuming, but it is worth the effort because it promotes your small business.
“You can distribute your newsletter using your email program or have people subscribe on your website directly to a list-server,” according to Ralph F. Wilson’s book, Planning Your Internet Marketing Strategy.   The newsletter can be sent to potential customers using your Microsoft Outlook email program.  If you don’t have Microsoft Outlook then send it with your regular email program, but you will have to send the newsletter as an attachment.

Fliers are inexpensive per piece to produce.  You can use your color printer or just use a black printer with color paper stock.  The flier tells what you are offering and explains how the customer can contact you. 

Door Hangers
Door hangers are another inexpensive way to advertise your business they are affordable and effective. You are able to write your own ad on them and target the market that you want. For example, if you have a landscaping business you might want to target a high-end housing district.

Ralph F. Wilson’s book; Planning Your Internet Marketing Strategy; Wiley; 2002

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