How to Create a Company Logo

By Lanee’ Blunt

Creating a business logo is easy with graphic design. A business logo can build loyalty between your customers and your company, builds brand awareness, and provides a professional appeal. The logo must represent your business, so you don’t want one that is just thrown together without any thought.

Decide how you will use the logo. Will it be used for a product or a service? Is the logo going to be a graphic and name, a Font type logo, or just a graphic? Consider how IBM and Allstate “good hands” uses a font-based logo.

The typeface of the logo should be easily legible. Use Old English for a traditional look, and a more modern look choose Optima.

Consider a legible size for the logo because it has to be suitable on the page. Test the legibility be shrinking it to the smallest size.

Price is important with logo design. Choosing a four or five color logo design may be beautiful on paper, but can be expensive when you go to the printer each time you have to get the logo printed. Try to keep the color down to a minimum of three colors because it is cost effective, and it will work in mediums that won’t allow that many color combinations.

Entrepreneur: How to Create a Logo


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