How to Get Leads for a New Business

By Lanee’ Blunt

New businesses often struggle to get leads for their business when they are starting up. Getting leads for your business should be cost effective and profitable. A lead must be followed up on by a salesperson and treated seriously with all efforts of converting the lead into a buyer.

Ads that generate leads try to appeal to buyers to ask for a response for more information. Some items cannot be sold directly for example, insurance, products that are sold to business or industry and require a salesperson to make a sales call and give a presentation. “Ads that generate leads may give a lot of information or a little, but they never give the full story. To get complete information, the reader must respond to the ad by writing, phoning, or mailing in a coupon,” according to Robert W. Bly.

List of prospects

Advertise that you will send to interested persons a booklet of valuable information for example, tax information if you are a broker or CPA. The purpose of this offer is to get sales leads names and addresses of persons interested in future offerings. Many software companies offer free trial offers on their software programs to interested prospects. If the prospect is interested in their program they are encouraged to register and get the full program download.

Robert W. Bly; The Copywriter’s Handbook; Owl Books

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