5:48 PM
Lanee' Blunt
By Lanee’ Blunt
New businesses often
struggle to get leads for their business when they are starting up. Getting
leads for your business should be cost effective and profitable. A lead must be
followed up on by a salesperson and treated seriously with all efforts of
converting the lead into a buyer.
Ads
Ads that generate leads try
to appeal to buyers to ask for a response for more information. Some items
cannot be sold directly for example, insurance, products that are sold to
business or industry and require a salesperson to make a sales call and give a
presentation. “Ads that generate leads may give a lot of information or a
little, but they never give the full story. To get complete information, the
reader must respond to the ad by writing, phoning, or mailing in a coupon,”
according to Robert W. Bly.
List of prospects
Advertise that you will send
to interested persons a booklet of valuable information for example, tax
information if you are a broker or CPA. The purpose of this offer is to get
sales leads names and addresses of persons interested in future offerings. Many
software companies offer free trial offers on their software programs to
interested prospects. If the prospect is interested in their program they are
encouraged to register and get the full program download.
Reference:
Robert W. Bly; The
Copywriter’s Handbook; Owl Books
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Posted in: Advertising
