9:29 PM
Lanee' Blunt
Write marketing letters
for your small business that get attention.
Here are some tips on creating sales letters.
There are many advantages of
using direct mail that will help you market your small business. Don’t shy away
from proven methods of advertising because you may not understand how they can
work for your business. Advertising is a challenge and you need to do it
without breaking your bank.
Defined exactly what you
want your prospect to do after they have read your letter? Would you like your prospect to ask for
information? Suggest that they send for your information package. You may want to give the prospect a home
visit if this is the case, you can suggest that you’ll call them to set up an
appointment.
Your product is important to
the consumer in the following ways, what are the benefits that they get for
using it? The offer is very important in
your sales letter. What is your primary
offer, many product sales letters are not productive because they fail to give
an offer. Tell the prospect that you
will ship the product for free, or you have a free special bonus offer. You
don’t always have to give a free gift you can give a money back guarantee.
You must have a call to
action, which tells the reader to pick up the phone and call now. If the
product is sold by mail ask them to send for more information. Make your
prospect take action and make it easy for them to do so.
Posted in: Direct mail
