How to Write a Marketing Letter: Sell Products by Mail

By Lanee’ Blunt
Write a sales letter--

Write marketing letters for your small business that get attention.  Here are some tips on creating sales letters.

There are many advantages of using direct mail that will help you market your small business. Don’t shy away from proven methods of advertising because you may not understand how they can work for your business. Advertising is a challenge and you need to do it without breaking your bank.

Defined exactly what you want your prospect to do after they have read your letter?  Would you like your prospect to ask for information? Suggest that they send for your information package.  You may want to give the prospect a home visit if this is the case, you can suggest that you’ll call them to set up an appointment.

Your product is important to the consumer in the following ways, what are the benefits that they get for using it?  The offer is very important in your sales letter.  What is your primary offer, many product sales letters are not productive because they fail to give an offer.  Tell the prospect that you will ship the product for free, or you have a free special bonus offer. You don’t always have to give a free gift you can give a money back guarantee.

You must have a call to action, which tells the reader to pick up the phone and call now. If the product is sold by mail ask them to send for more information. Make your prospect take action and make it easy for them to do so.


Related Posts Plugin for WordPress, Blogger...
Twitter Delicious Facebook Digg Stumbleupon Favorites More

Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Best Hostgator Coupon Code