Start a Small Business Newsletter

By Lanee’ Blunt

Newsletters are public relations material. Newsletters help to remind customers about your company without being too pushy. They are a great way to follow up on a direct mail package and when the customer is ready to buy they will think of your product or service. Newsletters are a great way to remind customers to buy from you. 

Start building a list for your newsletter by putting your current customer’s names in a special file, and all of your prospects that showed interest in your product or service. Your house list consists of people that have bought from you in the past and is the best list to work from.

Give the prospect a lot of useful information in the newsletter.  It is not the place to be boring.  Write helpful articles and interview some of your employees. You can get a lot of information into your newsletter, far more than you can a brochure.

Use a newsletter as an offer in a direct mail piece.  Capture the subscribers email address on a reply card and send your informative newsletter.  Make the content fresh and enjoyable.  “Newsletters are one of the most popular uses for permission marketing.  You can ask visitors if they would like to receive notification of new products, updates to your site, relevant tips, advice, industry news, and so on-whatever might be of interest to your target market,” according to Susan Sweeny book, 101 Ways to Promote your Web Site.


Susan Sweeny; 101 Ways to Promote your Web Site; 2001

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