Advantages of the Marketing Mix

By Lanee’ Blunt
4 Ps of Marketing Mix--

The marketing mix has benefits for a small business that wants to market their business. The marketing mix consists of the choices and decisions that a business must make to bring their product or service to the market. All small businesses should spend a certain amount of their finances on marketing. There is some work to do to find out what your customers want and how your company can produce the product or service at a price that will represent a value to them.


Your product or service should be looked at in terms of how customers will experience it. Think about the features and does it meet their needs. How is your product branded? How are you different from your competitors?


Access the right distribution channels to sell your product or service. Attend trade fairs, make online submissions, or should you send samples to customers.


Pick a price for your product or service that will add value to the buyer. How does your price compare with the competition? 


Promote your product or service to your target market. Reach your audience with advertising, direct mail, TV or radio, and through public relations. Build a website. Look at your competitors and how they promote their business.

The marketing mix is known as the 4 Ps because each ingredient affects the other. The marketing mix is the way in which a business uses price, product, place, and promotion to sell its product or service.

 Mind Tools: The Marketing Mix and 4 Ps
Tutor2u: The Marketing Mix 


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