Advantages of Email Marketing Letters

By Lanee’ Blunt

Email marketing is an effective way to advertise your product or service.  Your email marketing letter can provide customers with information, and special offers. Most small businesses may not understand how email marketing can benefit their business here are some advantages of email marketing letters.

One advantage of email marketing is that it is cost effective. By using a free email account your email marketing will be free. Emailing direct mail is cheaper than sending regular direct mail you will save on postage, and stationary.

Email marketing has the advantage of reaching a wide range of prospects. It allows you to market your product or service around the clock. The internet allows prospects to respond to your email messages immediately.

Direct email marketing can be measured. You can keep track of your marketing efforts by measuring the details from the open and click through rates to evaluate the success of your campaign.

Fast and Easy
It allows marketers the ease of delivering messages fast. Just with the basic knowledge of the internet you will be able to type your direct marketing letter and click send. It is also fast, your prospects will receive your email marketing letter within minutes. The speed is faster than direct mail, waiting for the post office to deliver, and waiting to hear from the prospect.


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