10:19 PM
Lanee' Blunt
By
Lanee’ Blunt
Email
marketing is an effective way to advertise your product or service. Your email marketing letter can provide
customers with information, and special offers. Most small businesses may not
understand how email marketing can benefit their business here are some advantages
of email marketing letters.
Cost
One
advantage of email marketing is that it is cost effective. By using a free
email account your email marketing will be free. Emailing direct mail is
cheaper than sending regular direct mail you will save on postage, and
stationary.
Reach
Email
marketing has the advantage of reaching a wide range of prospects. It allows
you to market your product or service around the clock. The internet allows
prospects to respond to your email messages immediately.
Tracking
Direct
email marketing can be measured. You can keep track of your marketing efforts
by measuring the details from the open and click through rates to evaluate the
success of your campaign.
Fast
and Easy
It
allows marketers the ease of delivering messages fast. Just with the basic
knowledge of the internet you will be able to type your direct marketing letter
and click send. It is also fast, your prospects will receive your email
marketing letter within minutes. The speed is faster than direct mail, waiting
for the post office to deliver, and waiting to hear from the prospect.
Posted in: Email marketing
