Tips on Direct Mail Marketing

By Lanee’ Blunt

Direct mail is not just for large corporations, if it is written correctly, it will be to your advantage to use. It will help you get more prospects. Actually the sales letter is ideal for small business because it can completely give the benefits of using your service. The package can be highly personalized to your target audience and can be produced with a laser printer, and letterhead stationery.
They are good at keeping your name in front of prospects so when they are ready to buy they might call your company.  They are effective in helping to keep in touch with former customers.  You can obtain better qualified leads and when someone sends you a reply form back they will be expecting you to call them.

The direct mail should have an offer. The most important element to have in direct mail is the offer. It gives the prospect a reason to respond to your direct mail. An offer is what your prospect will receive when he calls you. The offer gives the prospect a reason to call. For example, you can offer your prospect a free sample if he calls, or give him a free informative brochure.
Your direct mail can be targeted toward a group of people and written just for that group to interest them in your product or service. Examine carefully your product or service and make a list of the features and benefits.


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