9:26 PM
Lanee' Blunt
By
Lanee’ Blunt
Direct mail is
not just for large corporations, if it is written correctly, it will be to your
advantage to use. It will help you get more prospects. Actually the sales
letter is ideal for small business because it can completely give the benefits
of using your service. The package can be highly personalized to your target
audience and can be produced with a laser printer, and letterhead stationery.
They are good
at keeping your name in front of prospects so when they are ready to buy they
might call your company. They are
effective in helping to keep in touch with former customers. You can obtain better qualified leads and
when someone sends you a reply form back they will be expecting you to call
them.
The direct mail should have an offer.
The most important element to have in direct mail is the offer. It gives the
prospect a reason to respond to your direct mail. An offer is what your
prospect will receive when he calls you. The offer gives the prospect a reason
to call. For example, you can offer your prospect a free sample if he calls, or
give him a free informative brochure.
Your direct
mail can be targeted toward a group of people and written just for that group
to interest them in your product or service. Examine carefully your product or
service and make a list of the features and benefits.
Posted in: Direct mail
