7:33 PM
Lanee' Blunt
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| Encourage referrals-- Cherrychil |
Advertising
your product to a targeted market will help you get more customers. Focus on
satisfying your current customers and focus on encouraging referrals and
attracting new business. What is your unique selling point? What does your
product offer that is different from your competitors?
Benefits
Identify
the benefits of using your product. People usually buy a product for the
benefit of what they are going to get from using it. Most small businesses articulate the features
of the product to their customers. That's fine to talk about your features but
people usually want to know what is in it for them. A benefit is
"something that promotes well-being, an advantage," according to
Merriam-Webster's Dictionary. On the other hand, a feature is "a
distinctive or characteristic part of a thing." You must understand the
distinction between the features and benefits of using your product. When you
write an ad, brochure, or create your website always lead with the benefits of
using your product.
Referrals
Referrals
are very important. Encourage referrals from your customers because it is the
best way to get new customers to buy your product. If you have satisfied
customers ask them for a referral. Think of a referral system where you can
offer a special discount if your customer gives you the names, and phone
numbers of three of their friends.
Quality
Make
sure that you offer your customers quality products. They must feel that they
are getting a great value and high quality. Provide high quality and customer
service. Treat your customers with the highest respect.
Reference:
Business
Link: Marketing on a Tight Budget
The
Prosperous Healer; How to Attract Clients by Expressing the Benefits of Your
Offerings; Admin; 2012
Posted in: Marketing
