4:23 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Direct Marketing-- Image by JayLopez. |
Direct
marketing is a form of direct advertising that is sent through direct mail letters, email, mobile messages, interactive consumer websites, catalog distribution,
and postcards. Marketers use direct mail to reach prospects on an individual
level. Many small businesses and consultants should take great care in creating
quality messages so that their messages are not considered spam.
There
are very few businesses that rely solely on direct mail advertising in
marketing their product or service. They use direct mail as a supplement to the
periodic and mass advertising.
Targeted
Direct
mail distribution can be regulated and targeted to a specific group of people.
For example, the mailing can be addressed to doctors, lawyers, or people in a
certain geographical area. When the direct mail is done properly it is capable
of selling to a selective market.
Reach
It
will reach the prospects on your mailing list. If the list is updated, no one
will coldly dismiss the mailwoman by opening the door and telling her to go
away. In most cases the mailing will be opened. If your sales letter or your
sales message is written properly most prospects will not only read it but also
respond and take action in purchasing.
Proper Sales Message
The
preparation of the sales message has a disadvantage because the writer may not
have created an offer. A successful
direct mail package should sell the offer and not the product or service. If
the marketing piece is to be of value it must be well developed and should
attract attention, favorably arouse interest, and create a desire for the
product or service.
Reference:
Posted in: Marketing
