4:48 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Send email to a target market-- Image by Ba1969. |
Most
businesses large and small use email marketing because it works. A lot of small businesses believed that
because of the crackdown on email spam and the popularity of social media that
email marketing doesn't work anymore, but surveys have shown that it is the
third most effective marketing and advertising method. It is one of the best
ways to keep in touch with customers.
Cost Effective
Email
marketing is one the best ways to market your small business. It's cost
effective because you don't have to worry about postage, paper and envelops
compared to a few cents per message with email marketing. According to the SBA the response rate on
email marketing is strong ranging from five to 35 percent depending on your
industry and format.
Keep Business Name in Front
Your
small business will have the opportunity to build an image with a prospect or
client. You don't have to cold call if
you have a client that was unable to make their mind up to order from you. Send
them a newsletter it helps you keep your business name in front of the client. Make
it easy for your customers to opt-in to receive emails from you by making your
website user friendly and having an easy sign-up form to capture their email
addresses. Design a form for email addresses to subscribe to a free newsletter
for your target market.
Builds Loyalty
Over
a period of time newsletters are able to help build a reputation with a select
group of prospects. Email marketing
benefits range from improved customers, lead generation to building stronger
brand awareness.
Reference:
Posted in: Email marketing
