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Lanee' Blunt
By
Lanee’ Blunt
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| Email marketing is cost effective. |
Email
marketing is an effective way for small businesses to market their
business. It is a cost effective way to
keep in touch with customers, and an effective way to build brand awareness and
loyalty. Marketing online helps to
stretch your marketing budget. There is far more to it than just typing a
message on your computer and sending it to a mailing list of potential
prospects.
Small Business Website
Capture
your prospects email address on your website and then send your online
newsletter by email. Create an incentive for people to sign up for your email
or newsletter. Advertise the benefits of receiving the newsletter; give away
something for example a free piece of software or a white paper.
Reach a Wide Range of
Prospects
Email
marketing has the advantage of reaching a wide range of prospects. It allows
you to market your product or service around the clock. The internet allows
prospects to respond to your email messages immediately. Email marketing can
provide your company with a lot of information that you can use. It lets you
discover exactly who your customers are, how old they are, what their interest
are, and where they live. Don’t ask too many questions because each question
you ask may reduce the number of customers to sign up for your email. Give your
customers the option of skipping the questionnaire and make sure that they have
opt-in to get information from you. Gather all of this information and tailor
your product or service around the information.
Connecting Email with
Social Media
Create
a level of engagement with your prospects and customers because it helps to
build loyalty to your business. Build a
blog and write helpful articles that inform your customers, highlight content
from an e-newsletter once or twice a month and encourage them to download your
content. Answer questions and use
Twitter to stay engaged with your customers, and use a Twitter feed with
promotions and offers.
Concentrate on Inactive
Subscribers
In
your small business email marketing campaign you are going to have some
inactive subscribers. They are people that have opted-in to receive an email
from you. You have sent messages and newsletters but they have failed to unsubscribe
and they are not opening their email.
Offer them a free trial on a product, or a free eBook. Offer a time
sensitive webinar.
See also
See also
Reference:
[Image of an email]. (n.d.) Retrieved from http://www.smartinsights.com/email-marketing/email-communications-strategy/answers-to-your-email-marketing
Posted in: Email marketing
