The Best Way to Promote a Catering Business

By Lanee’ Blunt

Marketing your catering business can be challenge because a lot of caterer’s operate as a home-based business or from a shared commissary kitchen. Most small businesses are looking for more ways to promote their catering services offline and online. Getting visibility is hard work, but it’s something that has to be done often. It may be a challenge to brand your business if you work from home or a shared commissary kitchen because you don’t have a storefront to hang a welcome sign.

Promotional items

There are some really cool gifts that you can give away that will help you market your business. You can provide shopping bags with your name, address, phone, email and website address. The bags can be so nice that customers will keep them instead of throwing them away. Promotional gift items may include pens, key chains, mugs, and calculators. There is a large list of items that you can use and this will keep your companies name in front of your prospects.

Direct mail

This is another offline marketing technique that you can use that is effective. Use sales letters, postcards, and brochures. Send out your direct mailers to a list of qualified prospects, insert a reply card where they have to fill it out if their interested and after they have received your sales message give them a call. Ask if they would like more information on your catering business: an information kit or a sales visit.

Business cards

Everyone in business probably has a business card, but you can use it as a postcard by putting a sales message on it. Think about what you offer your customers not what they do for you. What is a benefit that you offer that none of your competitors are doing? Add that benefit to your business cards. Put your web address on your business cards also.

Packaging and receipts

Use your receipts to market your business by putting your address and website URL to build awareness. You can do the same thing with packaging; instead of using disposal shopping bags provide a heavy duty decorative bag. People will not only save it but they will use it over and over. You can put your company name and URL on them for future calls or referrals.


You can list your local business with Google and Bing, but you must claim and verify the accuracy of your local verify the accuracy of your local listing. Include your website and email information. When you list your company the search engines you can get local customers.
List your company with online directories a lot of them are free. Make sure you write an attention getting summary because most will let you write a description about your business.

Social Media

Create a profile and pages for your company. Get a Twitter account, a company Facebook Page, Google+ Page, and LinkedIn Page. Become active by getting your name out there.


Most small businesses’ have a website but some don’t. If you have a home business you should still have a website. Buy a domain name and get a hosting site. Most people will want to come to your website and look around before giving you their business. Make sure you have photos of your food, testimonials, your menus, a list of services that you provide, and email address and phone number. 


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