By Lanee’ Blunt
Advertising your small business on a budget can be challenging. However, advertising can be done on a budget, but it requires some time on your part. Here are four options you may want to consider that are inexpensive and effective.
Get Listed Electronic Directories
Electronic directories are a good place to list your business, some of them are free, and they let you write about your small business. Write an attention grabbing headline. List your business in the Yellow Pages.
Advertise your small businesses in the classified section of newspapers or magazines. Classified ad charges are based on the number of lines, and on the number of words. Classified ads are inexpensive and effective.
Write an ad and target the market that you want. For example, if you have a landscaping business you might want to target a high-end housing district. Door hangers are another inexpensive way to advertise your business they are affordable and effective.
Postcard advertising is ideal for the small business owner on a budget. You can print labels on your computer; the other side of the postcard should have an offer, for example, announce a sale, a discount, or two for the price of one. Create a tempting offer, and it should improve your response rate.