What Are the Benefits of an E-Business?

By Lanee’ Blunt

Develop an eCommerce site--
Image by Enimal.

Small businesses that have made the decision to extend their operations online believed that it was one of the best productive and competitive steps that they have taken. Most customers prefer to find information on the internet instead of calling on the phone. You may be wondering if an e-commerce web site is right for your small business.

Expand Customers

By going online your small business has the opportunity to reach more customers by expanding your reach to a national or even international base. It allows small businesses and even consultants to reach global prospects with their messages about their product or service.

Offer Interactive Online Support

By going online you can create customer support that will develop into customer loyalty by providing a live chat with the experts in your company.  Respond to customer feedback which will show them that you are listening and will set you apart from your competition.

Expand Service

Another benefit is that your website can supplement the sales you already established in your retail store.  You can sell supplemental unique products online for example; crochet dresses, or gourmet chocolates that you may have had a harder time selling in your store.  The success may be that you have a wider customer base which is global and may be interested in these products because they can't get them in their home town.

Reference:

Entrepreneur.com: The Entrepreneur's Guide to Doing Business Online

My Own Business: E-Commerce

Bloomberg Businessweek: Use Online Service to Stand Out From the Crowd

Posted in: eCommerce