By
Lanee’ Blunt
Business cleaning-- |
Most
cleaning companies are on a budget and must make their ads work harder. Small business advertising can be achieved even if you are on a budget it may require
more time, but it will be worth your time and effort. Your advertising efforts
will position your organization’s name in the customer’s mind then when they
think of hiring a cleaning service they’ll phone you. Having several ads on
television might be out of reach for many cleaning services.
Flyer
With
a small budget you are able to invest in time by passing out your fliers
yourself. Use your upfront money to purchase 1000 one sided flyers. Produce a
strong headline on the actual flyer. Write about your cleaning service. Stress the
benefits of using your company. List your contact information, name, title,
telephone, address and email address. Use a light colored inexpensive bond
paper along with two standard colors of ink. Printing the flyer by using a professional
printing company will make your cleaning business appear more established to
your prospects. Put them upon bulletin boards, windshield wipers within office
parking lots, and medical centers.
Website
Write
helpful articles which will drive traffic to your website. Create a company
website to ensure that customers can research your organization information.
Classified Advertising
Advertise
your cleaning business in the classified section of newspapers or magazines. Classified
ad charges are based on the number of lines, and on the number of words.
Classified ads tend to be inexpensive and effective.
Business Directories
Get
your company listed within the Yellow Pages. Electronic directories are a good
place to put your business listing; some are free and enables you to include a
profile about your organization.
Magnetic Sign
Get
a magnetic vehicle sign. Include your organization information, your website,
and phone number.
Postcards
Promote
with direct mail postcards. Obtain a mailing list. Write a headline which will
attract attention for instance, “Cleaning at Affordable Costs. I Guarantee Your
Fulfillment. ” Include a photo of you as well as your crew. Show the prices of
the service.
Business Cards
They
are an essential marketing tool because you may make them a mini ad by listing all
of your services that you offer. Always carry them along with you and give
people at least two or three so they can refer others to you.
Reference:
Office
Cleaning Business: How to Advertise a Cleaning Business?
Print
Label and Mail: Direct Mail Advertising Ideas for a Cleaning Service; Jim
Negron