Online Marketing Advantages

By Lanee' Blunt

Online marketing is using the internet to advertise your product or service. It uses many forms of internet marketing such as pay-per-click, search engine optimization campaigns, email marketing campaigns and banner advertising. Even if you advertise your small business the traditional way you can expand your advertising with online marketing. Online marketing is useful because you have the potential to reach people globally.

Track results
An advantage of online marketing is that you can track results of your advertising and that will be illustrated in detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns. Use free traffic tracking analysis tools Google Analytic.com it shows may graphs and pie charts that help you easily track traffic efforts.

In a matter of months with aggressively SEO research you can secure millions of people and reach targeted audience as a result of a successful SEO campaign. The benefits are numerous in terms of reach, it offers to take your advertising message beyond the scope of your geography as well as the means and ease for that it brings for people to buy from you around the globe. Your online marketing has the advantage of selling to customers 24 hours a day, 7 days a week and from all over the country. Your advertising will be seen all around the world.

Demographic online platforms are another advantage of online marketing they help you to target and measure the response from different demographic regions. It allows you to target specific people or specific consumers that are likely to buy your product. You can ask prospects that come to your website to fill out a questionnaire which will allow you to discover exactly who your customers are, their age and what their interest are.  You can then compile all of this information and target your services to suit your customers.

Low Cost
An advantage of online marketing is that you can advertise cheaper than with more traditional methods of advertising such as television, full page ads in the newspaper, and directories. For example, you can get a free listing in many business online directories.  You can contact your customers more than you normally would and more affordably than other methods, sending mail, printing brochures, and paying for postal rates. For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing. Online marketing is cheaper than print.


Knol: The Benefits of Internet Marketing-Why is Internet Marketing Effective

SEO Design; The Advantages of Online Marketing; Jeffrey Smith; 2008

Marketing Smartt; 10 Advantages of Online Marketing VS. Traditional Media; Kyle Pearce; 2009

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