Advantages of Advertising Flyers

Advertising with flyers is an inexpensive and effective way to advertise your small business. It is sometimes overlooked, but they can be used to stress the benefits of your business.

 By Lanee' Blunt

Your flyer should have a sales message or a benefit for using your small business. They are printed messages that can be used to stress strong selling points that will have an effective sales impact. It is inadvisable to make a flyer with just your business name, address, and a statement about what you do.

Flyers are Inexpensive
Advertising is a challenge especially if you are on a budget, small businesses have to be creative and come up with other alternatives. Many small businesses find flyers a great way to advertise. Advertisements Flyers are a great way to advertise because they are effective in getting your selling points across. They are an easy method of sales literature and can be handed out at trade shows or posted in neighborhood bulletin boards. 

Flyers are easy to produce. The cost is low. They can be created on your computer and photocopied. You can use a color printer, if you don’t have a color printer you can buy color paper, and print them with black ink.

A flyer has a benefit for using your product or business. A description of your small business or your product should be written with your target audience in mind. It is printed on one or two sides of 8½ by 11 inch paper. It has a visual something simple that enhances the service, or the product.

Sales Literature 
They have a selling message and can have strong selling points. You can use them with your sales letters, self mailers, or direct mail they can be used to sell products, or to sell technical products. If you have a sales letter for a technical product you might want to list all of the features on the flyer to accompany the direct mail. The flyer can be used to list all of the benefits of using your product or your service. It tells what you offer and explains how the customer can contact you. The benefits of your product can be put in the flyer taking each benefit and demonstrating why the product will help the customer.

 Flyers are a great way to advertise without spending a lot of money. There are good reasons why small businesses use them, because they work.

Carroll Nolan and Roman Warmke; Marketing Sales Promotion and Advertising; South Western

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