How to Advertise Your Business by Email

By Lanee’ Blunt

Small businesses can benefit from advertising their business by email. It gives them another option that is cost effective.

Email marketing is a form of direct marketing. It solicits prospects to take some form of action. It is cost effective way that small businesses can market their business, and add new customers. Sending an email sales letter to a target audience has its advantages.  With email marketing you can target your prospects by their interest, age, profession and etc. Email marketing letters are successful if handled properly.

Building a Mailing List
The subscribers on your mailing list must opt-in to receive your email, otherwise t it will be consider a spam message.  The prospect must have taken some kind of action to receive your email.  You can also get an opt-in mailing list from a list broker. There are many companies online that you can purchase or rent a mailing list. Your company must provide a way for recipients to unsubscribe to your email, so make it easy for them to opt-out from your email program.
Your house list is the best list to work from because it consists of people that have bought from you in the past. Put your current customer’s names on the list, and all of your prospects that you’ve given a sales presentation too.

Subject Line
The subject line is the first thing that the recipient sees.  Write something that will make the prospect read the email.  Use and offer, or write a benefit here.  The subject line has to be fifty characters or less, so use it to get their attention.

The Offer
When you have an offer in your email, you must make it possible for the link to be directly on the page which has the offer. Don’t expect the reader to go from page to page looking for the offer. Use a custom-designed page thanking them for responding to the email.


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