2:32 PM
Lanee' Blunt
By Lanee’ Blunt
Marketing your small
business online gives you the opportunity to reach people globally. Online marketing is successful if you handle
it properly.
Internet marketing can drive
traffic to your company website. In some cases it is more cost effective and
cheaper than tradition forms of advertising. Getting an ad on television or a
full page ad in the newspaper can be expensive, but putting an ad in an online
directory is much cheaper.
Pay-per click advertising
This
form of advertising allows a small business to set up an account, select a list
of tightly targeted keywords that match your business, with keyword matching
and phrase matching. You will be listed on search engines with an effective
text ad for your product or service. The keywords are low cost and highly
effective.
Online Directories.
List your small business with an online directory and write a description about your business. Use keyword tags.
Email marketing
Make it
easy to sign up for your email newsletter on your website. You must have a way to capture the email
addresses on your website. Make sure that all of the subscribers on your list
have opt-in to receive an email newsletter from you.
Banner advertising
Small rectangular
advertisements that range in appearance and size that can be used for products
or a service business. When a prospect clicks on it their internet browser will
take them to your website and advertisement.
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Posted in: Online Marketing
