Affordable Online Advertising Methods for Your Small Business

By Lanee’ Blunt
Advertise on the internet--
Image by Binsurf.

Advertising your small business on the internet is an affordable way to get new customers. More people are shopping online for the convenience of not having to leave their homes. If you are going to start advertising online you need to build an online presence, a web page or a web site.  Most of your internet advertising will involve getting people to visit your site, "generating traffic."

Email Advertising

Email advertising involves directly marketing a message through electronic mail to a group of people or a mailing list.  This does not involve spam. This form of marketing is for an opt-in list of people that have told you they want to receive email messages from you.  Sending an online newsletter is a great form of promotion because it keeps your name and message in front of your prospects and when they decide to buy they may think of your small business. Capture your prospects email address on your website and then send your online newsletter by email.

Google Places

It is a free way to advertise your business. Set up an account by submitting your company information, photos and video. You have to verify your listing by phone or by postcard. Google places will list your small business. After the listing is setup, fill out the information about your company, phone, fax, email. Include your payment options and your categories for your business. Most consumers search for local businesses online.

Banner Ads

Banner advertising is an affordable way to advertise online.  Small rectangular advertisements that range in appearance and size that can be used for products or a service business. When a prospect clicks on it their internet browser will take them to your website and advertisement. You can use link exchange or cooperative advertising with another business with complementary products and services. 

Inc: Advertising Media--Internet


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