6:04 PM
Lanee' Blunt
By
Lanee’ Blunt
images.jpg) |
| Write compelling content for your brochure. |
Every
small business should have a sales brochure. The brochure helps your company to
become better known on the market place. Some small businesses don’t possess a
brochure; don’t feel they need one, until they are forced to possess a
brochure, because they want to get a major account. Your sales brochure must
reflect your company image and maintain your advertising message. A good brochure
requires exceptional planning.
Know Your Audience
The brochure needs to be written with your audience in mind. What do they want out
of your company? This is not the opportunity to write about how great your
organization is. Look at it in the prospective of; what do they need from you?
Details
How
does the merchandise work? Explain in detail the options that come with the
product. Give the prospect all of the information that they must know so they
can take the next phase and purchase the product.
All
of the services offered by your firm should be written at length explaining how
the service works. This isn't the time to brag about your organization, but explain
how your firm helps the customer.
Visual
Use
graphs, tables, and other visual aids to illustrate your product. Organize the
brochure in headings and subheads. Use photos that display how your product can
be used. Write a caption under all of your photographs.
Sell Your Business
A
sales brochure can help market your business and make an impact, when prospects
ask to learn more. The customer wants to find out about your business or
product particularly if they are making a buying decision. They want to make
sure that they are making the right decision. A prospect will read a lot of
copy when they are about to buy a big ticket item so make sure that you write
enough information in your brochure.
See also
See also
Reference
[Image
of a brochure]. (n.d.). Retrieved from http://www.print-forms.com/SampleBrochures/Sample-Brochures-s18.htm
Posted in: Brochure
