2:45 PM
Lanee' Blunt
By Lanee’ Blunt
Most companies want to
advertise and are looking for the most cost effective way to advertise. Most small
businesses are on a budget and must make their money go further, and make their
ads work harder. There are several cheap ways to advertise that give you a
variety of options to choose from when you are on a budget.
Car Door Magnetic Signs
Car door signs are an
inexpensive way to advertise your business and are very affordable. The cost is
often less than $100.00. You are advertising while you drive your car and have
the option to remove the sign when you don’t want to advertise.
Email Your Newsletter
Newsletters help you stay in
touch with potential customers by keeping your name in front of them. Creating
an email newsletter can be time consuming, but it is worth the effort because
it promotes your small business.
“You can distribute your
newsletter using your email program or have people subscribe on your website
directly to a list-server,” according to Ralph F. Wilson’s book, Planning Your Internet Marketing Strategy. The newsletter can be sent to potential
customers using your Microsoft Outlook email program. If you don’t have Microsoft Outlook then send
it with your regular email program, but you will have to send the newsletter as
an attachment.
Flyer
Fliers are inexpensive per
piece to produce. You can use your color
printer or just use a black printer with color paper stock. The flier tells what you are offering and
explains how the customer can contact you.
Door Hangers
Door hangers are another
inexpensive way to advertise your business they are affordable and effective.
You are able to write your own ad on them and target the market that you want.
For example, if you have a landscaping business you might want to target a
high-end housing district.
Reference:
Ralph F. Wilson’s book;
Planning Your Internet Marketing Strategy;
Wiley; 2002
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Posted in: Advertising
