By Lanee’ Blunt
Marketing your small business online gives you the opportunity to reach people globally. Online marketing is successful if you handle it properly.
Internet marketing can drive traffic to your company website. In some cases it is more cost effective and cheaper than tradition forms of advertising. Getting an ad on television or a full page ad in the newspaper can be expensive, but putting an ad in an online directory is much cheaper.
Pay-per click advertising
This form of advertising allows a small business to set up an account, select a list of tightly targeted keywords that match your business, with keyword matching and phrase matching. You will be listed on search engines with an effective text ad for your product or service. The keywords are low cost and highly effective.
List your small business with an online directory and write a description about your business. Use keyword tags.
Make it easy to sign up for your email newsletter on your website. You must have a way to capture the email addresses on your website. Make sure that all of the subscribers on your list have opt-in to receive an email newsletter from you.
Small rectangular advertisements that range in appearance and size that can be used for products or a service business. When a prospect clicks on it their internet browser will take them to your website and advertisement.
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