4:34 PM
Lanee' Blunt
By Lanee’ Blunt
 |
| Create your website-- Image by Jaylopez. |
A small business website can be used to advertise if it provides useful benefits that prospects will get from using your product or service. The internet can be used as a cost effective way to advertise. Your website is an important marketing tool and it can be just as effective as using a brochure or a business card. Create a well optimized website that will be a resource for your audience.
Create your website
Find the top 5 keywords for your website. Write useful content around this information that addresses the needs of your customers. Use social media websites, blogs, or forums to provide content for your audience.
Offer Something Free
Create a special report, a newsletter or a software download. Give it away free in exchange for the prospects email address. When people feel that they are getting value they will come back to your site.
Create an email list by collecting email addresses from people that visit your site. It is a cost effective way that small businesses can market their business, and add new customers. Sending an email sales letter to a target audience has its advantages. With email marketing you can target your prospects by their interest, age, profession and etc. Send them a newsletter, product announcements, special offers, or coupons.
Reference:
Business 2 Community; 10 Ways to Promote Your Small Business Website; Melinda Emerson; 2012
Posted in: Advertising
